Semalt Expert – Time-Saving Issues On 6 Types Of Negative SEO
These days, a lot of websites are developed, and it has become difficult for us to differentiate between white hat SEO and black hat SEO. Negative SEO is something you should be worried about as it is not a safe strategy to get the desired results. It would not be wrong to say that negative SEO has a lot of threats and you can leave search engine getting your site banned for a lifetime.
Here Jason Adler, the Customer Success Manager of Semalt, has talked about six types of negative SEO to watch out for.
Before we go into the details of the post, let me here tell you that negative SEO is a set of strategies that are used to reduce the competitor's ranks so that your own site gets good ranks in the search engine results. Most often, people build unnatural links, republish the content and modify the site's outlook to cause problems for the webmaster. Negative SEO would not drop your rank all of a sudden. Instead, it will take some time before your site is disappeared from the search engine results.
A couple of spam links cannot hurt a website. That is why various people use link farms to generate links in a significant number. They get such links from interconnected websites and get them adjusted with the inappropriate sites. A few months ago, a website lost its rank due to the link farm, and the owner removed thousands of links with the anchor texts that were posted by his competitors. Preventing negative SEO attacks is possible. For this, you have to spot the backlinks of your website and monitor the site's growth on a regular basis.
Scraping is where your articles are copied from other websites, and it creates problems of duplicate content across the web. When Google discovers that a lot of articles are present with the same text, it may harm your site's rank. Most often, the search engines are clever enough to find where the original articles were first published. Copyscape is an excellent tool to prevent scraping to a great extent. You should get its premium version and find instances of duplication once in a week. You should try to find where your articles are published and get them removed at any cost.
There are times when you will be desperate to know who your competitors are and how fast their websites are being ranked. It is all a matter of crawling and can take some time. You should never crawl your web pages forcefully as it can leave a negative impact on your site's overall performance. If you observe that your website has been working slowly, you should contact the hosting company or a webmaster for useful suggestions and tips.
Content modification, rewriting and spinning is not a good idea. It is a short-cut and cannot get you the desired results. Most of the content that is rewritten or spun is considered spam. If you are looking to avoid black hat SEO or negative SEO, it is mandatory that you write fresh content and enjoy a high authority website. You should not modify your content for the sake of backlinks as Google can blacklist your site.
Getting the site de-indexed
There is no need to get your website de-indexed again and again. Even the small changes in robots.txt can leave ever-lasting impressions. You should regularly check the links and backlinks of your site to ensure its quality. Rank Tracker is a good tool that can be used to test the automated links to your web pages. You can download and install this tool to get daily or weekly updates.
Hacking the website
If the attackers are trying to steal your personal information, they may try their best to hurt your search engine optimization. All this can ruin your site's reputation and search engine rankings. That is why you should follow Google's tips as it wants to protect all of the users from hackers. Negative SEO can be done with your website if you don't pay attention to the protection of your online data.